Texas candidates are all over the place this election cycle. Two Texas politicians, Congressman Ron Paul and Governor Rick Perry, are both running for the GOP nomination for 2012, and Senator Kay Bailey Hutchison’s retirement has thrown her seat open to a free-for-all primary battle, one that’s quickly focusing on Ted Cruz and Lt. Governor David Dewhurst.
Once upon a time, candidates would be dependent on producing 30 second or minute-long television ads, hoping to raise enough money to flood the major markets and develop some name recognition. With the ascendency of new media, however, most candidates also take their messages to shareable media such as You Tube and Facebook. Freed from the typical broadcast television restraints, the video ad creators have changed the way candidates reach voters. One of the best examples of this new video trend is the Carly Fiorina “Demonsheep” ad, a video that has been endlessly mocked and is yet so memorable.
Not all campaign videos are that daring, or goofy, but here’s a look at the Texas candidates’ offerings. Your feedback in the comments would be greatly appreciated. Tell us your favorite, and whether you think these ads are ready for prime time, or best left on the internet.